About the Company

SOFtronix started business since 2011 as a software solution provider providing NPI software tools for electronic companies. In 2015, the company began venturing into electronics manufacturing equipment business as part of the road map to provide customers a complete solution in both software and hardware. In 2016, another milestone has been achieved by the company whereby the company began venturing into manufacturing system solution business such as Manufacturing Execution System (MES) and Advanced Planning & Scheduling System (APS).
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Our Commitment

SOFtronix understands that cost, quality, and on-time delivery are the concern of every enterprise. With shorter life cycle of new product development, the company emphasizes and focuses on technology advancement in order to help the customers to achieve quality, low cost and on-time delivery. Its key competitive differentiator is the company’s continuous effort on new technology adoption and sharing these technology solutions with the customers across the region.
Optimum Quality

Optimum Quality

Cost-effective

Cost-effective

On-time Delivery

On-time Delivery

Our Core Strength

Experienced consultants with domain expertise

Experienced consultants with domain expertise

Excellent after-sales service

Excellent after-sales service

Solid customer base

Solid customer base

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YEARS EXPERIENCE
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COUNTRIES
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CUSTOMERS
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INSTALLATIONS SITES
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SOFtronix has expanded the business into several countries in South East Asia region with local team to support and service the customers. The company has been supporting many global electronics PCBA companies by providing them NPI and electronics PCBA manufacturing software solutions. These companies located in the South East Asian region and United States including Venture, Intel, Sandisk, Celestica, Flextronics, Fabrinet, Continental, Schneider, Kimball, Benchmark, and Sanmina SCI.
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The Founder and Managing Director of SOFtronix

Ts. Lai Mee Chian

Ts. Lai Mee Chian is the Founder and Managing Director of SOFtronix. In 2011, he started SOFtronix in Malaysia and expanded the business in several other South East Asia countries including Singapore, Thailand, Philippines, Vietnam and Indonesia.

Ts. Lai has earned his Bachelor Degree in Electrical Engineering in 2000 and Master Degree in Technology Management in 2015 from University of Technology Malaysia. Upon graduated from university in 2000, he joined a Japanese firm as an R&D engineer. In 2008, before he started his own company, he joined a local software solution provider company where he was a sales and support manager for three years.

Ts. Lai is certified as a Professional Technologist by Malaysia Board of Technologist (MBOT) in 2021. Besides, he is also a committee member of Green Earth Society Malaysia (an environmental NGO) and a member of Persatuan Usaha Maju Malaysia (an entrepreneurial non-profit organization).